One of the main things every website or blog should strive to provide is satisfaction to their customers, visitors and subscribers. With more and more people turning into customers and subscribers, it makes sense to assume that many of these people will return. And better yet, many of these people will recommend you to others.
Having said that, it’s important to note that as your traffic increases, it’s imperative for you to entice as much of your traffic as you can into subscribing to your mailing or opt in list. This list is a database of people who have agreed to receive promotional material from you. These “promo tools” can be in the form of newsletters, catalogs or just a note letting your readers know of new content and can be sent via email in different time intervals.
Using email as a marketing tool can eliminate some of the high cost of other types of marketing and advertising and ensures that what you’re sending out is being viewed and read since a visitor must sign up (or opt in) and consent to receiving information from you.
What that means for you is; with the regular reminders sent out by you to your subscribers, your new product, service or blog content could result in more sales or more subscribers. By the same token, a subscriber can unsubscribe if they feel they are not getting what they expected. It’s really important to pay attention to your subscribers, identify a need and provide a solution to that need, so that when the time arises that one of your subscribers needs something, it’s you they come to, looking for answers.
Use a little creativity and make your promotional material fun. Build your content around what your product, service or blog is all about and research what people are looking for. Staying ahead of your readers will ensure they are always eager to receive what you’re sending because they know you always have new, fresh and interesting things to share with them.
Use your knowledge and expertise of subjects related to your site or blog to help people who are so inclined to create an ebook and offer it free. Write about anything that you know will be helpful and informative, anything that could be used as a help reference for your subscribers and share this ebook with as many people as you can. Be sure to place links in your ebook that lead back to your site/blog, just make sure your links cannot be changed. Offer a discount on the product you may be promoting if they purchase thru your newsletter or your link.
Giving your subscribers benefit from your newsletters ensures they will be eager to receive them which can mean making more money. But make sure you don’t flood your subscribers with so much email from you. Tends to annoy them and you don’t want that.