Below is a list of Internet Marketing Terms.
HTML tags describing an image. They appear when the mouse is rolled over the image on a web page. Search engines can look for keyword phrases within ALT tags.
Call to Action:
What you want your visitor to do at your website. Examples of a call to action would include purchasing a product, signing up for your service, filling out a form, etc.
User action when clicking on a link in a search engine. Results in a page visit to a website.
The hiding of page content. Involves providing one page for a search engine or directory and a different page for other users at the same URL. Frowned upon by search engines resulting in penalties.
The part of a search engine that roams the web, storing each page encountered. Also referred to as a robot or spider.
Acronym for customer relationship management. CRM entails all aspects of interaction a company has with its customer, whether it be sales or service related. Computerization has changed the way companies are approaching their CRM strategies because it has also changed consumer buying behavior.
Descriptive text summarizing a Web page, business or offering.
A META tag often displayed when the page appears in search engine results. Many search engines respond to this information.
An index of Internet web pages. Directories often use human editors to review and categorize sites for acceptance (examples: Yahoo!, LookSmart).
Domains are hierarchical. Lower-level domains refer to specific web pages within a top-level domain. Example of top-level domains: .com, .edu, .gov, .org.
Also known as gateway pages, bridge pages, entry pages, portals or portal pages. A doorway web page is submitted to individual search engine spiders to meet specific relevancy algorithms. The doorway web page presents specific information to the search engine. A doorway can be visible or invisible from human viewers.
Web page content that changes or is changed automatically based on database content or user information. Few search engines index and rank dynamic content well.
An item of information that users retrieve. It could be a text file, a Web page, a picture, etc.
A metaphor term used by search engine optimization specialists to compare
web pages (food) for search engines (spiders) crawling the web. Each individual
engine or directory will favor a different algorithm (food) for ranking its data relevancy. Hence, all engines and directories produce different results.
HTML tag containing the headings or subtitles visible on a web page. Headings provide a summary of page content and should contain keywords to be read by search engines.
Process of converting a collection of data into database for easy search and retrieval.
A search for documents containing one or more words.
A META tag to emphasize strategic words and phrases within a web page.
A file maintained on a server. Log file analysis can reveal the visitors to your web site, where they came from, and which queries were used to access your site.
The process of hand submitting websites or web pages to search engines and directories using specific guidelines to comply with each individual engine or directory.
Meta Search Engine:
A server that passes queries to other search engines and directories, and summarizes the results. Ask Jeeves is a meta search engine.
Information in HTML header of a web page, information not visible to browsers.
A search for documents containing an exact sentence or phrase.
A word, phrase or group of words being searched at engines or directories. A search engine will locate web pages to match the query.
The URL of the web page from which a visitor came, found in a server’s referrer log file.
The process of requesting a search engine or directory to list a new web page or web site.
A measure of how well a document satisfies the user’s information requested.
Method used by search engines and directories to rank the content in their database. Each search engine and directory uses a different algorithm and frequently changes this formula to refresh their results data.
Repeating the search engine registration process.
Any browser, not directly under human control, that follows hypertext links to access web pages.
A search engine is a searchable database of Internet web pages and web sites. Examples of major search engines are Google and Alta Vista. Examples of major directories are Yahoo!
Search strings are words entered by users into a search engine or directory to locate information.
A single word or group of words used in a search query.
A computer that holds data to be shared over a network.
The alteration of a document with intent to deceive an electronic catalog or filing system.
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The text within the HTML title tag. Important to include a keyword phrase
and be concise.
The number of visitors to a web page or website. As a general term, it
describes the quantity, not quality, of users visiting your web site.
A real visitor to a website vs. a visit by a search engine robot or
software written to visit certain web pages.
Universal Resource Locator. An Internet address to specify an Internet
resource. Example: http://www.internet-marketing-firm.net